Characteristics an Evil SEO Company

Do you what is ailing the SEO industry at this moment? No, no it is the Penguin or Panda updates. They are doing a great job by demolishing those common SEO myths that visibility can be achieved by doing some absurd tasks like directory submissions, article syndications etc. No, what is plaguing the SEO industry is the reputation. Its reputation is getting tanked everyday because of some people who are masquerading as SEO professionals and fleecing customers in the name of offering SEO services. These snake oil sellers are giving the entire SEO industry a bad name and creating loads of confusion among those who are in genuine need of online marketing services. So, it is becoming all the more difficult for small business owners who are looking for a genuine SEO company to get more leads from their website. Though there is no such hard and fast rule to tell which SEO company is genuine and which one is another Sneak Oil Seller, SEO sneak oil sellers have some characteristics that set them apart from the genuine service providers. Wondering what they could be, here they go:

You get a mail from an SEO Company

Great SEO companies never send you email or spam your inbox out of blue. They know how to market their products and for that reasons they know they will never resort to such menial things. So, whenever you get an email that says that your website is not listed in major search engines or your website is missing out on a large number of visitors, you should be apprehensive about the company and its intension. In majority of cases, you do not even have to submit your website to search engines; they are quite capable of locating your website.

They Guarantee You First page rank

Some SEO Sneak Oil sellers go extreme and they claim that they have personals associated with Google. Though it may sound ludicrous to you but some people do fall in prey. So be aware of these nonsensical claims. Sometimes, they claim that they can make your website top in the SERP in some competitive keywords. This is simply misleading. No SEO Company can claim that it can make your website appear in top in some premium keywords. Just stay away from them.

They are not willing to tell you what They are doing

If the SEO Company that you have hired is genuine, they will not mind sharing you all the details they are doing. But SEO Companies that employ unethical practices like creating doorway pages only for the sake of boosting the rank of the main money making website or stuffing keywords in the web pages, creating pages only for the sake of building links etc. You need to press them to show you what exactly they are doing.

They want to Insert a Link of their website

You need to avoid those SEO companies who try to convince that submitting your website in thousands of directories and article directories will eventually help your website securing higher ranking. Participating in link scheme is the last thing that you should do. Google has already waged a war against the blog networks and link scheme and therefore, there is no such reason why you should be making your website vulnerable to algo updates. And never agree to their proposal to add a link back to the SEO company from the footer section of your website.

Check where your money is going

Some SEO Companies are into the habit of misguiding people by combining PPC and organic web strategy. They try to misguide people by showing that they actually control the search engine by making their website at the top of some less competitive keywords in Google Adwords or any other marketing platform. So don’t fall prey to this kind of claims. You need to figure out where your money is actually going. Temporary top spot is not going to save you in one way or the other.

About Guest Blogger

Michael Evans is a passionate writer and he works for WebArts, a Cyprus Digital Agency.