The aftermath of Penguin was a total disaster for small business owners who relied heavily on Google. Recently, a month ago, two small business owners who shut the office down forever. Even after I promised in helping to recover from penguin, these SMEs forced to close business as the nature of business was not allowing run the trade with lack of time limit.
The sole intention behind this post is to educate business owners on the main causes of penguin hit to the websites. The below points answers what tactics and techniques lead to penguin penalty.
Keyword Resemblance in Anchor Text, Title Tag and Web Page:
There is a classical misconception about Penguin update: getting low quality links of same anchor text. Google goes one step further by analyzing the keywords between anchor text and title tag. The co-occurrences of same keyword in web page and anchor text. It’s quite simple for the Google spider to analyze the above. For Example: If you are targeting the keyword Real estate agent in California and the same keyword is mentioned in title tag and repeated many times in web page as well as got many anchor text of the same phrase through low quality sites. Then it’s easy for Google spider to find the pattern of spam.
Not just repeated phrases or keyword stuffing in the web page alone leads to penalty. Keyword stuffing in the web page indicates Google that website has shallow content. But aggressive search engine optimization is more than that. Here search engine optimizers are playing hard with the rules set by Google and not for visitors.
Google won’t penalize the website by analyzing one side of the story. If a webmaster made an offence in all the three aspects: repeated phrases in title tag, web page and anchor text means web master is not ignorant of search engine optimization. Webmaster is well aware of SEO and deliberately optimizing for the sake of ranking. Hence the combination of all the above techniques leads to Penguin penalty.
Usage of Same Content in link building:
This may include one of the panda characteristics but not a panda update. Google won’t manually penalize penguin update for millions of web pages. Google spider must follow a process to identify the certain patterns of fraudulent techniques incorporated by seo. One of the common factors is using same content in multiple websites. And classical example is submitting the title tags and meta description of web page in various directories. This is an easy way for Google to automate for finding the low quality links.
Even seo professionals have used different content other than existing content in web page but same description in many directories is definitely a link building form for the sake of rankings.
One more common spam technique is article marketing. 500 words or same article submitting in many article directories. Here it is easy for Google to find out the same content and same resource box with same anchor texts. It is fine same anchor texts with same bio but articles must be different. With different articles in other websites webmaster is contributing to visitors and in return he is getting links which won’t come under the radar of Penguin penalty.
Google is always smart. But Google also has weakness. It cannot rank manually every websites or cannot penalize every websites. Google need to automate. Once web spam of Google team identifies the common abuse followed by SEO industry it will come up update. Follow the best practices of link building and on page optimization and learn process of the new updates.
About Guest Blogger
Shwetha Ramesh started to work as Content Manager in YSS SEO Company India lately working SEO projects related to Chennai clients from our seo company chennai office.
Image credit:
One of the keys to growing your presence online, is establishing yourself as an expert in your industry. This can be done in a number of different ways, but all of these ways require networking of some sort. You become an expert, by getting other experts to acknowledge that you are in the same class as them. You can establish yourself as an expert in your own industry by creating high quality and insightful content, answering questions about your industry around the web, and also releasing your own webinars and seminars on a variety of subjects that are related to your overall niche. In doing these things, you prove that you have the knowledge within your industry to become an expert, and are able to establish credibility through the sharing of other information.
High Quality, Insightful Content
The first thing that you need to do to establish yourself as an expert within your industry is to publish high-quality, insightful content on the subject. This content, should not be published on any of the other websites, and should be completely original in nature. Try to analyze the subject as in-depth as possible, and an effort to display the level of knowledge that you have on your industry. The higher-quality the content, the more believable it will be that you are an expert within your industry. Also make sure that you are participating on other websites that are publishing insightful content as well. By linking to insightful content, you not only prove that you can identify worthwhile content to your visitors when you find it, but it allows you to make connections with others that are considered experts.Answer Questions Where Available
It should also be your goal to answer questions where available. There are number of questions and answers websites online, such as Yahoo Answers, or other industry-specific question and answer websites, in which you can create an account, and answer questions that individuals have about your industry. In doing so, you will build credibility with a range of different people, and have proof that you have been able to help dozens of people with questions about what you do. You can also answer questions over social networks, which can be an excellent way to gain traction with others, as they can see exactly what you have answered.Webinars and Seminars
nother excellent way to establish yourself as an expert, is to hold either seminars, or online seminars, known as webinars. This allows you to put your knowledge on full display, and also help others to learn information about your industry. Try to plan ahead, and an effort to create as good of a webinar as humanly possible. Make sure that you are answering any common questions are misconceptions that people have about your industry in a straightforward and professional way, and also look for opportunities in which you can promote your website or service through these webinars.Establishing yourself as an expert in your industry can be very difficult, but with the little bit of hard work and determination, you can prove that you have the knowledge to be considered one, by providing high quality information and helping others to gain knowledge as well.
About Guest Blogger
Charles Dodgson writes for WL Marketing Link Building Company – one of the most affordable SEO service providers delivering a full range of strategic Internet marketing solutions for businesses and professionals.
One of the most important elements of a good website is ‘spectacular design’. Earlier, websites were static and design elements played almost no major role in them. But with the emergence of Web 2.0 and the new web tools and technologies, websites have become more dynamic with design playing a vital role. Today, you can use your website(s) to interact with your users, engage them and prompt them to take a call to action easily. However, there are many fine points to consider while designing a dynamic website that is in sync with the changes in WorldWideWeb. Let’s go through four such web design trends of 2012, which will help you pep up your website and make it an instant hit with the end-users.
It is no secret that most of the users nowadays access the Internet from a number of mobile devices due to speedier connectivity and unlimited data plans. Since most of these mobiles are touchscreen devices, clicking on various elements on a web page has become redundant. Today, web designers provide users with websites that sport responsive interfaces.
You can use dropdown menus, large buttons, search boxes, breadcrumbs and other such elements and make your website more responsive for your end-users, so that they can easily browse, navigate and use your website irrespective of their devices.
You can use infographics on your websites to present interesting facts, statistics or anything and everything under the sun (as long as they make sense). More importantly, infographics can be shared on social media sites (and accessed on various mobile platforms as well), which will help increase your website’s visibility online.
Parallax Scrolling combines static images and scrollable text. This new method enables users to scroll website elements in different and more interesting ways and is particularly useful, when you want to show more information on a single web page and yet, maintain a clean, uncluttered and user-friendly layout. To get a clear idea about Parallax Scrolling, you can search for some of the best sites that have used this method on their web pages.
These sites have a clear design; display only the important links; contain simple backgrounds and big fonts; use a color palette with 2-3 colors at the most; are easy to navigate etc. In a nutshell, minimalistic websites provide information to the site visitors clearly without distracting them with unwanted design elements and wasting their time.
About Guest Blogger
Alan Hall is a Los Angeles based Website Design with PLAVEBAPPS and has worked on numerous successful projects for his company. He also likes to research and write on various technical topics for guest blogging platforms when he gets the time.
Responsive Interface
It is no secret that most of the users nowadays access the Internet from a number of mobile devices due to speedier connectivity and unlimited data plans. Since most of these mobiles are touchscreen devices, clicking on various elements on a web page has become redundant. Today, web designers provide users with websites that sport responsive interfaces. You can use dropdown menus, large buttons, search boxes, breadcrumbs and other such elements and make your website more responsive for your end-users, so that they can easily browse, navigate and use your website irrespective of their devices.
Infographics
Infographics are the latest sensation. They are commonly found in various social media sites and for good reason; they provide important information and put them together in a way that is easy to read and comprehend at one go.You can use infographics on your websites to present interesting facts, statistics or anything and everything under the sun (as long as they make sense). More importantly, infographics can be shared on social media sites (and accessed on various mobile platforms as well), which will help increase your website’s visibility online.
Parallax Scrolling
Parallax Scrolling combines static images and scrollable text. This new method enables users to scroll website elements in different and more interesting ways and is particularly useful, when you want to show more information on a single web page and yet, maintain a clean, uncluttered and user-friendly layout. To get a clear idea about Parallax Scrolling, you can search for some of the best sites that have used this method on their web pages.
Minimalism
Small is the new big and less is the new more. Today desktops with 10 inch screens or laptops with 14 inch screens are making way for 7 inch tablets and 4 inch smartphones. This calls for minimalistic web design, where only relevant information is displayed on each web page and any sort of clutter is totally done away with.These sites have a clear design; display only the important links; contain simple backgrounds and big fonts; use a color palette with 2-3 colors at the most; are easy to navigate etc. In a nutshell, minimalistic websites provide information to the site visitors clearly without distracting them with unwanted design elements and wasting their time.
To Conclude
These were some of the latest web design trends on 2012. Use them on your website to make it more attractive, engaging and last but not the least, interesting for your target audience. This in turn will help you increase your conversion ratios and also increase the footfalls on your site.About Guest Blogger
Alan Hall is a Los Angeles based Website Design with PLAVEBAPPS and has worked on numerous successful projects for his company. He also likes to research and write on various technical topics for guest blogging platforms when he gets the time.
This is guest post by Michael Evans
So, your website has been tanked by the vicious penguin and even after giving your hundred percent to get rid of the spammy links that are making your website bleed, a vast majority of them remain there intact and making your feel totally helpless. But fear not dude, the disavow link is here and hopefully it is going to exonerate you from the sins of your past spammy marketing initiatives that might have probably cost you thousands of SEO dollars. Yeah, yeah it is not that easy otherwise we could have had innumerable number of success stories to share by now. As there is no such great news to relish, we can safely assume that not many people have got benefited from it but that does not necessarily mean that it is not that effective. Nope, probably you do not exactly know how and when to use it [no offense plz]. So, here it goes –
Actually, the concept of online marketing has been hijacked by some shrewd marketers who have been engaged in doing sneaky things to get to the top in some competitive keywords in no time. They were using bulk article submissions, article network sites, massive directory submission and other sneaky stuffs. So, Google has to intervene and now we have got penguin update. But as negative SEO is on the rise and as Google is working on the biggest ever penguin algo update [as news is doing the round], it launches Disavow Link option so that it can avoid the scathing criticism of the webmasters whose websites might be wrongly affected by the upcoming algo shuffle.
Who should be using this tool: As Google is reiterating the fact that this is an advance tool and average webmasters need not have to use this because if used wrongly, it could back fire. So, here are the few hypothetical situations when you should be thinking about giving the Disavow Link a try:
However, this does not mean that you need to remove all the links and turn the clock around. Nope, do not make such foolish thing because you will just be shooting yourself in the feet. You need to create a list as mentioned below:
Create an excel file just like above. Add column like – PR, anchor text, Type of website, quality of the content, number of outbound links, Moz etc. You are free to add more columns. When you are done with this you need to figure out which links are affecting your website and which links are adding value to your website. Try to remove as many bad links pointing to your website as possible before, you send a reconsideration request. When you are done with this, the time is up for the Disavow links option.
Select the website you want to apply this Disavow link option.
Click on the red button and it will then ask you to upload a txt file containing list of sites that you wish to disavow.
The format of the text is plain and simple. All you got to do is to create a txt file and it may look like the following -
Just make sure that you are keeping the file short. It should not be more than 2MB.
Just want to reterate that if your website is affected by manual penalty, you need to do both, try Disavow Link option and wait few weeks before sending another reconsideration request.
I am happy to share this information. Let me know how fare with these tips.
So, your website has been tanked by the vicious penguin and even after giving your hundred percent to get rid of the spammy links that are making your website bleed, a vast majority of them remain there intact and making your feel totally helpless. But fear not dude, the disavow link is here and hopefully it is going to exonerate you from the sins of your past spammy marketing initiatives that might have probably cost you thousands of SEO dollars. Yeah, yeah it is not that easy otherwise we could have had innumerable number of success stories to share by now. As there is no such great news to relish, we can safely assume that not many people have got benefited from it but that does not necessarily mean that it is not that effective. Nope, probably you do not exactly know how and when to use it [no offense plz]. So, here it goes –
A Little bit of background story
There has been a bit of confusion surrounding the concept of Disavow Link. The building block of web is links; no amount of spam can undo this. So just because a search engine named Google has launched something called – Disavow Link, it does not mean that you should be giving less attention to acquiring links naturally and put all your efforts to monitor and police each and every link that comes along the way and get them down just to be in the good book of Google.Actually, the concept of online marketing has been hijacked by some shrewd marketers who have been engaged in doing sneaky things to get to the top in some competitive keywords in no time. They were using bulk article submissions, article network sites, massive directory submission and other sneaky stuffs. So, Google has to intervene and now we have got penguin update. But as negative SEO is on the rise and as Google is working on the biggest ever penguin algo update [as news is doing the round], it launches Disavow Link option so that it can avoid the scathing criticism of the webmasters whose websites might be wrongly affected by the upcoming algo shuffle.
Who should be using this tool: As Google is reiterating the fact that this is an advance tool and average webmasters need not have to use this because if used wrongly, it could back fire. So, here are the few hypothetical situations when you should be thinking about giving the Disavow Link a try:
1. Your website has been manually penalized
It sucks when you receive a message in Google webmaster tool about violating Google’s policy or about Link Scheme. But do not jump at the gun at the sight of this message. This message only means that your website is manually checked by human quality raters at Google and they have raised their flag after checking the backlink profile of your website.However, this does not mean that you need to remove all the links and turn the clock around. Nope, do not make such foolish thing because you will just be shooting yourself in the feet. You need to create a list as mentioned below:
URL | PR | Anchor text | Moz rank | Type | Content Quality |
Example.com | 2 | Exact matched | 20 | blog | Poor quality |
Socialbookmark.com | 1 | Long tail | 30 | Social bookmark | NA |
Create an excel file just like above. Add column like – PR, anchor text, Type of website, quality of the content, number of outbound links, Moz etc. You are free to add more columns. When you are done with this you need to figure out which links are affecting your website and which links are adding value to your website. Try to remove as many bad links pointing to your website as possible before, you send a reconsideration request. When you are done with this, the time is up for the Disavow links option.
Select the website you want to apply this Disavow link option.
Click on the red button and it will then ask you to upload a txt file containing list of sites that you wish to disavow.
The format of the text is plain and simple. All you got to do is to create a txt file and it may look like the following -
#This is spammy website, I do want to disaow links coming from this site:Text starting with # will be comment and Google will not be taken into consideration. If you wish to discard all the links coming from a single website, you can use the following parameter – domain:websitename.com .
domain:littlespammywebsite.com
#This article directory sucks, I asked them to remove the links, but they did not
Just make sure that you are keeping the file short. It should not be more than 2MB.
Just want to reterate that if your website is affected by manual penalty, you need to do both, try Disavow Link option and wait few weeks before sending another reconsideration request.
2. Your website is affected by penguin algorithm
If you saw that the traffic of your website took a plunge after a penguin refresh, you need to clean up the mess as much as possible. Do a background check of the links as I have mentioned above before using the Disavow link option. Since your website has got caught by algorithm update, you need to wait for weeks or probably for months until another penguin refresh goes live.3. You are a victim of Negative SEO
Sometimes, it might happen that your competitors are doing all they could to hamper the growth of your business. They may be doing sneaky things for your website like – spammy directory submissions, article submissions etc without your being aware of it. In that case, rather than wasting your time and money on trying to get rid of those links, you should be using this tool to make Google aware of the fact that you are not responsible for the crap links built by your competitors.I am happy to share this information. Let me know how fare with these tips.
About Guest Blogger
Michael Evans is a passionate writer and he is a regular contributor of Site2You.com. He has written several articles on how to topics like - how to make a website etc in his writing career.
In SimplexDesign blog, I always welcome bloggers who want to contribute content and giving value to readers . Guest blogger can place two links in the bio as an exchange to his contribution . When site grows , I receive more and more guest posting proposal everyday. But it doesn't mean all guest posts I received are good enough to publish. In this post, I will show you what need to do to make me publish your guest post :
1, Quality of content
It's the first thing that I concern when receive a guest post . As mentioned above, I only receive posts that give value to readers. It means readers must feel that they see something new after reading post. Content must be original and unique, and people can apply to their blog.Many guest blogger sent me posts so simple that we can find out in internet thousand posts with the same content just by a click. For example a post name 'SEO techniques' is about using H1 tag, title, meta tag ... Or another post name 'Social marketing technique' focus on how to register Twitter /Facebook and create a fanpage only.
Don't misunderstood my words, content in the posts above are not wrong, but I think none of you visit SimplexDesign for a thing like this.
2, Pay attention to the guest posting rules
In my blog ,there's a page name 'write for us' in the top navigation bar . This page show guest posting rules, niche topics, link, bio and email address that you can send post to. For saving times, please don't send me posts on other niches, for example: education, real estate ...They can be published in somewhere else, but not my blog.Take your time in reading guest posting rules, I think it will easier for you and me. As a blog owner, I feel ok with guest posting proposals that already know what niche topics to write. And I think other blog owners who accept guest posting are the same to me.
3, Take care of the biography
All I want for a good biography at the end of guest post is basic information on guest blogger, and links to his/her profile or website.Don't use this for advertisements, don't use this to write something that not about you. It will increase the opportunity your post appear in my blog.
4, Considering link building strategy before submitting guest post
I know many blogger who want to increase ranks, so he/she hire ghost blogger submit guest posts with back links to everywhere. But Google has changed their policy and some blogs got penalties from Google for their back links.Several days ago, I have to remove back links in a guest post as request of a webmaster. He hired link building service submit guest posts to many sites, even unrelated sites, afterthat, his website has been moved to Google sandbox.
Guest blogging bring benefit to both of guest bloggers and blog owner. I'm not an expert that know and write everything. So I need contribution from you all. Knowledge is for sharing.
If you follow all things above, I think your post will appear in my blog soon.
Preparing for the blog design
The first step towards designing a blog is to have a clear idea as to what you are looking for. This is important for you or for your blog designer to save time and money on designing your blog.The choice of colors
As you are striving towards getting more visitors to your blog, choose colors that many people like so that they will tend to stick around for a long time and also bring in their friends to your blog. Every color has a meaning of its own and the choice of colors can convey a lot to your visitors. Usually bright colors like red and orange grab the attention of the visitors.Website layout
Blog designing is based upon the layout of your blog website. Earlier, blog websites had just the header and footer, main page for content and a sidebar. Nowadays blogs have two sidebars on the right and left side of the main content. You must have noted archive, subscriptions by email on the side bar.Let us look at the importance of each of the layout components.
Header
Header is the top portion of your blog web page that your visitors first see when landing on your blog. The header is made up of the title, slogan, logo and navigation menu. Apart from these the search bar and icons to connect with social networking websites also finds a place on the header. The search functionality helps your visitors to perform a search on your blog and find relevant information.Sidebar
You can opt to have two side bars left and right side of your main content or one of them. These side bars give you an opportunity to showcase advertisements or add a call to action button like Buy now! Offers on e-books, prompting your visitors to click and view the ad. Today there are so many multimedia professionals who specialize in delivering Ad banner design services through the internet.If you browse through your favorite blogs, you will find network sharing functions on the left and blog archive, search function, tags, categories towards the right on many of them.
Center web page
The center part is where your blog content appears. Design your center part in a nice way so that visitors can enjoy reading your articles. You should be able to accommodate blogger comment form that allows other bloggers to comment on the posts and display them with replies added to those comments. Also include social media buttons and links to related posts. Social media buttons enable people to share your article posts on popular social networking and bookmarking websites.Footer
Footer is the last section of the blog page. This section is the same for almost all web pages which consists links like privacy policy, terms and conditions and contact us.A good blogging platform compliments an attractive blog design. Blogging platform like Wordpress support theme installation and has over a thousand free templates to offer for its bloggers to instantly add a theme to their blog. Let your blog design code be flexible enough to make changes in case your blog is not able to attract visitors. Ensure that it is search engine friendly and compatible on devices like the iphone, tablet and mobile touch phones.
About Guest Blogger
Linda, a passionate blogger also creates attractive banner designs for the web and dns server setup to configure and optimize server.
It's been a long time since our last template released . In this post ,I will show you a new template name Simplex Orgmag . This is a simple template ,similar to Simplex buzz template but different in fonts and a bit in layout .This template was inspired by Origin mag template (Wordpress template) from WP Zoom . Base on their design ,I converted to Blogger and then made some changes .
You can take a look at the demo of this template .
I made two versions of template file .One version that all script has been integrated in template itself and the other that comes with script files so you can host the script yourself.
1, Download template .
2, If you choose version that host script yourself , you can download script files ,host them in your own host and then open template file , find this code
If you choose version that script integrated , you can skip this step .
3, To add the top navigation menu
Find this code
4, To add link to your social media
Find this code
5, To add link to main menu navigation
Find this code
6, Upload template to Blogger
7,To add posts to slider
Click on edit link in Carousel widget
Add the name of category which you want to show posts in slider , like this
Save widget
8, To add posts to Latest news section
Click on edit link in Latest news widgets
Add the category which you want to show posts in widget content
9, Sidebar and footer are widget ready sections ,so you can add/remove/modify widgets easily for your purpose .
That's all for this template . Feel free to leave me comments .
You can take a look at the demo of this template .
I made two versions of template file .One version that all script has been integrated in template itself and the other that comes with script files so you can host the script yourself.
Demo | Download template script integrated | Download template without script | Script and image package
Here are steps for installing this template1, Download template .
2, If you choose version that host script yourself , you can download script files ,host them in your own host and then open template file , find this code
<script src='/dropdown.js' type='text/javascript'/>Replace the /dropdown.js and /jtools.js with the url to these files on your own host.
<script src="/jtools.js" type="text/javascript"></script>
If you choose version that script integrated , you can skip this step .
3, To add the top navigation menu
Find this code
<ul class='dropdown' id='mainmenu'>Add the url you want to this menu
<li><a href=''>About</a></li>
<li><a href=''>Archives</a></li>
<li><a href=''>Shortcodes</a></li>
<li><a href=''>Full Width Page</a></li>
<li><a href=''>Slideshow</a></li>
</ul>
4, To add link to your social media
Find this code
<ul id='navsocial'>Add the URL to your social media account in the code above .
<li>
<a href=''><img alt='RSS' height='16' src='https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkMI5yWXRmTaOSFEZ2-5bByPv57lrnUgRq9_qphJw2JjPhTtsvEChs6oTpVYghsw2RDTwlSMppxqWbwLk8HVZtclFHBYWfyncPDjfdn1lInim1XSfTDdhK58bOkGiIDhBICeLqPwn_5HQY/' width='16'/>RSS</a>
</li>
<li>
<a href='http://twitter.com/' rel='external,nofollow'><img alt='Twitter' height='16' src='https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1OPirws77R5QYLAqViMuRnzVYO054XePNvP2F6rKgFL87xNYCbDD44Y0wLocsV5gvnBkKJQXilzPK5ZRuePzHa842Xb7MmTp1rY7CZn5U89mGo5HdqHhN1SIqeLb16j4hBQ50kAQkBAhk/' width='16'/>Twitter</a>
</li>
<li>
<a href='http://facebook.com/' rel='external,nofollow'><img alt='Facebook' height='16' src='https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYA3IbkHy7C08_Lfg3mWvVVoMk5N8V0MXz4FFr9aozAaUOVv5_MA-_iM2cM2cU9s1P8wQsY866hDNlojA8V-2o3H1RZ-vbOq94S6PFV7a8J4Yjo5fTEslvMeF4leBoHf6bZmVPvqr21fS2/' width='16'/>Facebook</a>
</li>
</ul>
5, To add link to main menu navigation
Find this code
<ul class='dropdown' id='secondmenu'>Add link to your categories in the code above
<li><a href=''>Home</a></li>
<li><a href=''>Apple</a></li>
<li><a href=''>Gadgets</a></li>
<li><a href=''>Technology</a></li>
<li><a href=''>World</a></li>
<li><a href=''>Auto</a></li>
<li><a class='sf-with-ul' href=''>Sport</a>
<ul class='sub-menu'>
<li><a href=''>Surfing</a></li>
<li><a href=''>Formula 1</a></li>
<li><a href=''>Rally Racing</a></li>
<li><a href=''>Football</a></li>
</ul>
</li>
</ul>
6, Upload template to Blogger
7,To add posts to slider
Click on edit link in Carousel widget
Add the name of category which you want to show posts in slider , like this
Save widget
8, To add posts to Latest news section
Click on edit link in Latest news widgets
Add the category which you want to show posts in widget content
9, Sidebar and footer are widget ready sections ,so you can add/remove/modify widgets easily for your purpose .
That's all for this template . Feel free to leave me comments .
There are hundreds of factors that the search engines consider when creating their results pages. Web content and links have always been considered important. More recently, the use of social indicators has been highlighted by the likes of Google as a way to identify Author Authority or Author Rank. A lot of attention from social media websites means that an author is obviously well respected within their online community. Therefore, having an active and effective social media profile can help improve your search rankings as well as your social media performance.
Google’s Impact On Social Media
Google has long dreamed of being able to combine its powerful search engine listings with a variety of social results. This universal search is certainly several steps closer than ever before but it remains something of a distant dream. There are, of course, many social indicators that the search engines will use but it makes sense that Google would use data from their own social network, Google+. They have greater control over the information they can access and how they use it. Many believe Google+ already impacts on their SEO and its importance in this respect is only likely to be highlighted more in the future.Google+
Google+ is the search engine’s first major entry into the social networking arena. They have had previous attempts but on a smaller scale and they are promising and delivering greater interaction between the social network and their search results.Other Social Media Websites
There are many other social media websites to consider. YouTube is one of the most popular sites in the world and, if you consider it to be a search engine, then it would be the second biggest behind owners Google. It is a social media sharing website and enables those with video content to enjoy another outlet or channel for their creative work.Examples Of Social Sites
- Flickr and Picasa enable the sharing of photos while Scribd offers presentation sharing. As well as YouTube, users looking for video sharing sites can use Vimeo and DailyMotion.
- Digg, StumbleUpon, and NewsVine are what are considered to be social news sites. They allow users to write or syndicate news content and share it with readers.
- Facebook, Pinterest, and LinkedIn are among the most popular social networks one can access. These often cross the boundaries into other forms of social media websites. Facebook, for example, is also one of the most popular video sharing sites too. • Twitter, while also considered a social network, is a microblogging platform. Tumblr and Plurk are also tagged as being microblogging platforms.
- Location based social networks like FourSquare and Google Latitude enable users to share their location and even rate or rank the specific establishment they are in. This is a very small sample of the types of social media website that exist. There are some that are highly targeted to small groups of people and offer one very specific service. Mendeley, for example, is a researchers’ social network. Causes, which is actually a Facebook application, is the world’s largest fundraising social media application.
Recent Comments